Partner Article

LANX set to make strides with Sale Sharks link-up

Fast-growing footwear brand LANX has announced a deal with Premiership Rugby side Sale Sharks that will see the club’s players and staff supplied with handmade brogues and sneakers.

Lancashire-based LANX, which was founded in 2018, delivered more than 100 pairs of exclusive, bespoke Sale Sharks shoes to Sale’s Carrington Training Complex earlier this week.

International stars including Tom Curry, Faf de Klerk and Lood de Jager are among those to receive a pair of Heywood brown brogues – re-made especially for the 2021/22 season – featuring an embossed Sharks logo to celebrate the relationship.

The deal means LANX and Sale will work together for a fourth consecutive season, but this year LANX will also support Sale Sharks women’s side, which has just completed a maiden season in the Premier 15s – the highest division of women’s rugby union in England.

Following the launch of LANX’s first-ever women’s range earlier this year, Sale Sharks Women’s Performance Lead and England World Cup winning England captain Katy Daley-McLean was one of the first players to try on the new sneakers, which also feature a Shark fin emblem.

LANX specialises in men’s and women’s business-casual shoes using the finest leather and British sourced textiles. The brand also sells own-brand T-shirts, socks, and other items.

“We’re very proud of our ongoing association with a brand like Sale Sharks,” said Marco Vaghetti, LANX founder.

“Our roots and our heritage are very much in the north of England and as a massive rugby fan, Sale is a club that fits well with the ethos and values of the LANX brand.

“I’m especially pleased to be working with Sale Sharks’ women’s team this season and that felt like a natural extension of the partnership, with our new women’s range being launched this year. We’ve worked hard to diversify our range and we’re continuing to see lots of demand for all of our products, so I’m really excited for the future.”

Sale Sharks CEO Sid Sutton said: “I’m a massive fan of the LANX brand and we’re delighted to be linking up with them as a club for the fourth season in a row.

“The shoes they create are of the very highest quality. The attention to detail is incredible and little touches like the embossed Shark fin make them really stand out.”

This was posted in Bdaily's Members' News section by Ella .