London digital transformation specialist lands international contract with £1bn agency

London headquartered digital transformation specialist Silverbullet announced it has been awarded its first ‘4D’ agency contract with German independent media agency pilot GmbH & Co.KG.

Pilot is part of the Local Planet network with whom Silverbullet has a joint venture. Pilot manages approximately €1.2bn (£1.01bn) of media billings annually, and services more than 200 clients.

This contract is part of the roll out of 4D across multiple regions and languages, laying the foundation for further growth in 2022 as the use of third-party cookies continues to diminish within the advertising ecosystem.

4D is a “next-generation contextual solution” used to target and deliver deterministic insights for advertisers, driving marketing and brand suitability for digital media buying.

Ian James, CEO of Silverbullet, commented: “We are delighted to be partnering with pilot and its broad client base on their journey through the ‘post cookie’ era.

“To have such a distinguished and scaled media organisation such as pilot to choose 4D to deliver this mission critical transformation from third-party cookies to contextual data is an excellent endorsement of our market leading product and strategy.”

Uli Kramer, co-founder of pilot, stated: “As the ‘post cookie’ advertising era dawns, we are seeking reliable and scalable platforms to help us target advertising in a data compliant and effective manner.

4D has proven to outperform for us in ‘post cookie’ insights and targeting, and I am excited about the future with 4D helping us to drive improved business outcomes for our clients.“

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