London tech firm raises £4m funding for international expansion

London based adtech company Adludio has secured a £4m investment from Mercia to propel further growth in the US and internationally.

The company analyses data gained through numerous campaigns to understand how mobile users engage with advertising and inform creative decisions, and has also developed its own technology to ensure ads are delivered in the “best place at the best time”.

Clients include blue chip brands such as Jaguar Land Rover, Nike, Microsoft, Chanel, and LVMH.

Founded in 2015, Adludio currently employs around 60 staff worldwide and has existing offices in London, Hong Kong, Taipei and Singapore, New York, and Los Angeles. Over the past 12 months it has also established a presence in other US cities including Chicago, Atlanta, and Detroit.

Jason Warren of Mercia said: “Mobile has become the primary means of consuming content, yet the majority of mobile advertising remains static. Adludio is redefining mobile advertising and is recognised as a leader in the field.

We are delighted to be backing the company on the next stage of its journey. The combination of established international traction and scalable technology alongside this fresh capital leaves the business in great shape to grow rapidly in the coming years.“

Paul Coggins, Adludio’s CEO, added: “Beyond raising significant capital, we were primarily focused on finding a strategic partner who shares our vision for Adludio’s international growth, and has the experience and track record for scaling digital businesses.

“Our successful launch into the US market gives us a deep confidence that we have the right team, product, clients and strategy in order to accelerate our growth more deeply into this market.”