London accounting software startup expands team after £2.25m funding round

London based accounting and bookkeeping software developer Pixie has raised £2.25m in a seed funding round led by Triple Point Ventures.

The funding round also saw the participation of Seedcamp, MMC Ventures, and serial entrepreneurs including Duane Jackson (Kashflow, Staffology), Will Neale, and Chris Adelsbach.

Founded in 2019, Pixie’s aim is to create an operating system for small firms around the world, who can centralise and automate their processes using the platform’s “intuitive workflows to manage work more effectively, scale their firm, and leave clients delighted”.

The new funds will be used to expand the team, increase its platform’s features and integrations and support growing demand as small firms accelerate the adoption of cloud-based practice management software.

Celso Pinto, founder & CEO, Pixie said: “Accountants and bookkeepers are the unsung heroes of thriving small business communities everywhere, working hard to ensure their clients remain compliant, organised and successful.

“Small firms really struggle to adopt traditional practice management applications due to the software’s complex nature, and we see a space for a simpler approach that is easy to use, allows small firms to hit the ground running and quickly lay the foundations that help them grow and keep delighting their customers.”

Daniel Cardenas-Clark, investment director at Triple Point Ventures, comments: “We are excited to be backing Celso on his mission to make accountants more efficient, so they can spend more time helping their clients.”

Daniel King, Venture Partner at Seedcamp, comments: “We are excited to back Celso for a second time with his vision for Pixie.” “We are passionate about supporting businesses that are democratising access and growth through technology and Pixie is doing just that as they help small firms accelerate the adoption of cloud-based practice management software.”

Juliette Souliman, of MMC Ventures, comments: “We are delighted to have the opportunity to back Pixie and Celso on this journey, alongside a group of other respected and expert investors including Triple Point and Seedcamp. We look forward to playing a part in supporting Pixie’s exciting future.”