North East digital agency helps launch “game-changing” electric vehicle scheme

A “game-changing” salary sacrifice scheme to incentivise access to electric vehicles (EVs) at affordable rates has been launched, with critical support from a Newcastle digital products agency.

Pink Car Leasing, a leading national vehicle car and van leasing company, recently launched its unique Pink Salary Exchange, which is set to help give a boost to the UK’s emerging EV market, as well as helping fleet operators achieve net zero.

One of the other big benefits of this new scheme is that information, along with an extensive range of EVs, are quickly accessible via a web-based platform designed and created by Newcastle-based digital products studio NE6.

Steven Gibbons, director at NE6, said: “This was an exciting product for us to work on; a real disruptive entry to the salary sacrifice vehicle leasing market. The online journey for visitors is swift and simple.

“Everything can be managed through the portal, whether by the employee or the employer. It’s a highly responsive platform that can be tailored to individual needs. An employer can manage the scheme according to their fleet management operations and policies.”

Caroline Hill, MD of Pink Car Leasing, said: “When we were looking for a partner for this project we approached four potential suppliers and NE6 not only gave the most coherent proposal but when it came to delivering the project on time they actually exceeded our expectations.”

For the past two years, Pink Car Leasing has been working across various industries to create its new product. There has been close liaison with experts in manufacturing, insurance, taxation, and finance, with support from car manufacturers Tesla and Audi.

Pink Salary Exchange is the UK’s next generation salary sacrifice car scheme, offering benefits to both the employer and employee over more traditional and rigid salary sacrifice schemes, meaning lower costs all round. The product puts new EVs in the reach of millions of employees, who were previously unable to afford the on-going monthly costs.

Steven Gibbons, of NE6, adds: “The online management portal keeps an employer on the right side of all legal and HR fulfilment. It is fully integrated with other tools to keep things simple, up-to-date, and compliant. It also offers real-time insurance quotes along with real-time availability of electric vehicles.”