Partner Article

Christmas shoppers support National Museums Liverpool in post-Covid recovery

The team at National Museums Liverpool (NML) has launched new gift guide ranges to give festive shoppers the opportunity to support its famous venues – with themed presents, locally sourced items and special experience gifts.

During Covid restrictions last November, all six of NML’s museum and gallery shops were forced to remain closed in the run up to Christmas. This year, it is opening its doors to shoppers and also extending its online shop, which attracted international interest as well as local shoppers in 2020.

NML has sold gifts to shoppers in over 30 countries and its online retail sales were up by 58% last year, compared to the same period in 2019. Sales of items by two local artists and long-time suppliers, Tula Moon and Mementos of Home, grew by 498% online.

Karen O’Connor, Director of Commercial Enterprises at National Museums Liverpool, said: “We relied on supportive shoppers visiting us online last Christmas and it was heartening to see people continuing to shop locally, rather than completely switching to big-brand online retailers. Many of our gifts attracted national and international shoppers too – particularly those looking for an iconic gift from Liverpool or a design by a local artist which reminds them of home.

“We rely on funding, donations, venue and retail income to keep our attractions running. Profits from our gift sales help to support our venues and activities run by NML - which benefit millions of people each year.”

NML runs seven museums and art galleries and has gift guides for themed gifts, gifts for children, Beatles fans and art lovers.

Karen added: “This Christmas season feels extra special and we have all of our shops open again - including our toy shop at World Museum. We’re also getting ready for a big year ahead, with the world premiere of Doctor Who Worlds of Wonder at World Museum and our highly anticipated The Tudors: Passion, Power and Politics exhibition at Walker Art Gallery both landing in Liverpool in 2022.”

This was posted in Bdaily's Members' News section by Kate Jones .