Member Article

Floward Sets Two Guinness World Records Titles To Celebrate UAE’s 50th National Day

Floward, the go-to online flowers and gifts destination in MENA and the UK, has marked the historic occasion of the United Arab Emirates’ 50th National Day with a historic achievement of its own. The brand broke two Guinness World Records titles for the Largest Flower Number and Largest Flower Word, when they spelled out ‘UAE 50’ at Address Montgomerie hotel.

A team of 25 Floward designers took over 6 hours to complete the monumental task of assembling the world’s Largest Flower Number and Largest Flower Word, using a total of 16,491 roses across both attempts. The entire process was carried out under the watchful eyes of Guinness World Records team of Official Adjudicators, who scrutinised every aspect of the record attempt from start to finish. The finished record-breaking piece, standing 3.6 metres high, was a true work of art and a fitting tribute to UAE’s Year of the Fiftieth.

In line with Floward’s sustainability strategy and its commitment to cutting down on flower waste, it partnered with a Tadweer Waste Treatment to repurpose the more than 16,000 red roses used to create the record-breaking floral numbers and words. The roses will be 100% composted in their facilities and converted into fertilizers as part of the Floward’s green initiative.

This was posted in Bdaily's Members' News section by Sandra Griffiths .