Matthew Neville

Leeds PR firm expands internationally with New York office opening

Leeds based PR firm Igniyte, a specialist online reputation management and SEO agency, has expanded to the US and Canada, opening its first international base in New York.

In the past six months, the online reputation management agency has added 20 new clients, including telecom providers, banks, cryptocurrency exchanges, and “high-net worth individuals” across the US, UAE, and Europe.

The agency, founded by Simon Wadsworth in 2009, has offices in Leeds and London and has 12 staff.

Igniyte’s new office in Manhattan, New York, the agency’s third office, will allow the firm to better offer their services into North America.

The agency provides specialist services for both companies and individuals in removing damaging internet content, business reputation management, brand management, personal reputation management, crisis communication, SEO, and digital PR.

Igniyte has recently hired two new account managers in the US and Canada from former reputation management firms to aid the expansion.

Simon Wadsworth, founder and managing director of Igniyte, said: “We have been operating from the UK for over ten years now, and with the recent addition of some huge clients based in the US and Canada, the expansion to New York was an obvious move.

“Our New York office will allow us to better serve customers in North America who require some support to improve their digital perception and presence. It also gives us access to a huge amount of digital marketing talent in the US.

“More and more people are understanding that brand perception and personal online reputation needs to be front and centre of marketing strategy.”

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