Partner Article

Fitness powerhouses TRUCONNECT and LES MILLS announce content partnership

Global fitness powerhouse, TRUCONNECT by TV.FIT, today announced an exciting content partnership with renowned global group exercise provider LES MILLS®.

The two-year deal will see fitness app, TRUCONNECT, gain access to 12 LES MILLS hero fitness programmes – with a collection of over 170 workout videos – as part of a dual commitment to continue to bring individuals of all abilities worldwide the very best fitness experiences.

Among the 12 signature programmes now accessible to TRUCONNECT app users are BODYPUMPTM (strength training), BODYCOMBATTM (martial arts), BODYBALANCETM (yoga, tai-chi & Pilates), BODYATTACKTM (cardio athletic training), LES MILLS GRITTM (high intensity interval training), LES MILLS CORETM (core conditioning), SH’BAMTM (dance) and RPMTM (cycle).

The partnership will also see LES MILLS provide TRUCONNECT with ongoing marketing support to activate the partnership, including co-branded marketing assets, workout plans and challenges, programme-specific campaigns, plus content marketing articles, tips and research.

Expressing his delight to be partnering with LES MILLS, TRUCONNECT by TV.FIT CEO David Weir explained: “Our goal has always been to make health, fitness and wellbeing as accessible as possible to all, engaging millions worldwide.”

David adds: “This partnership with group exercise leaders LES MILLS is an exciting moment as part of that journey, and we, like LES MILLS, want to help people fall in love with fitness, so they want to workout.”

Richard Sale, Global Business Development Director at LES MILLS added: “Millions of people workout with us every week around the world, and we know this partnership will see that number grow considerably. As a like-minded brand at the cutting edge of an industry that is always changing and evolving, this in an exciting step forward for our mission to create a fitter planet.”

Both brands bring considerable consumer reach to the partnership, including a combined social media following of more than three million people. TRUCONNECT by TV.FIT has amassed over one million followers on its engaging Instagram, while more than six million people around the world work out with LES MILLS’ in-gym and at-home programmes every week.

The TRUCONNECT app boasts an incredibly versatile offering, inclusive of mental health and lifestyle e-books, and bespoke workout programmes for all – from Mums, to seniors, to families.

All 12 LES MILLS programmes will now also be included within TRUCONNECT’s £9.99 a month subscription fee, acting to bolster TRUCONNECT’s already extensive offering, as they continue to provide users with affordable, flexible fitness solutions to enhance both body and mind.

This was posted in Bdaily's Members' News section by Peter Callahan .