Disruptive TV and film content creation platform secures Investing Women backing in £500k-targeted funding round

London based SMASH, a disruptive platform which connects film and TV content creators with decision-makers, has raised part of its £500k funding target as it aims to tackle the global streaming market.

The company has already secured an initial ‘six figure sum’ from an Advance Share Subscription, which included investment from Investing Women Angels (IWA) and other existing investors. It will extend the fundraise to additional investors in the new year.

SMASH has introduced “innovative and disruptive” technology within the ‘createch sector’, where spending on video streamed content is forecast to top £250bn next year.

The company plans to use its new investment to develop user acquisition and further grow revenues through its Talent Discoverer platform which provides commissioners and decision-makers with unprecedented access to new and innovative projects.

With its current focus on the film and TV industry, SMASH is also aiming to expand the use of its technology into the games, web, and music video sectors.

IWA was among the first to invest in SMASH with follow on investment in this latest fundraise. The business angel group has also supported SMASH extensively through its sister company AccelerateHER.

Commenting on the investment campaign, co-founder Fiona Gillies said: “We’re delighted with the initial success of our fund raise, where a number of our existing investors have pledged further financial backing to help SMASH achieve its global growth ambitions.

“This initial investment is a real vote of confidence in our proposition which we will further develop across the TV and film industry and also roll out to other relevant sectors, bringing content creators and decision-makers together.”

Jackie Waring, founder and CEO of Investing Women Angels, said: “We’re extremely proud to follow on our original investment and support SMASH in this fundraising round.

“We see huge potential for this business to grow its presence within the global film and TV market and across other key content sectors. We look forward to working with the team to help bring its plans to fruition.”