Matthew Neville

London marketing specialist delivers carbon negative NFT Christmas tree

Day 8 of Bdaily’s Twelve Days of Christmas News: London based marketing ecosystem specialist OLIVER is giving the gift of zero emissions this holiday season by creating the carbon negative NFTree.

A unique NFTree will be gifted to clients and staff as a token of the OLIVER’s appreciation during another challenging year for businesses and families world-wide. The NFTree is theirs to keep forever, or can be traded on the market.

Better still, for every NFTree gifted by OLIVER in the virtual world, a tree will be planted in the real world on the recipient’s behalf making the NFTree net carbon negative.

Rod Sobral, global chief creative officer of OLIVER and Inside Ideas Group said: “‘NFT’ has been crowned ‘the word of the year’ by Collins Dictionary. Despite the use of NFTs reaching an all-time high, this virtual currency typically comes with a hefty carbon footprint.

“It’s why our NFTree has been minted with the eco-friendly, Proof Of Stake blockchain, Polygon.”

OLIVER’s creative team partnered with immersive artist Sean Rodrigo to bring their idea to life. Rodrigo, who has worked with the likes of Adobe, Three Mobile, Mercedes, and Landrover. Sean created the NFTree artwork in virtual reality using Tilt Brush by Google.

Magnus Thorne and Paul Turner, creative directors at OLIVER, said: “Each limited-edition NFTree is unique and utterly stunning. And who knows, we might find that our NFTrees resell for millions in the future!

“Whether they do or not, we believe that we’re giving a gift that’s truly different. By taking carbon out of the atmosphere, our NFTree is giving something really valuable to the world.”

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