National support fund distributes £3.8m to community sports clubs

The ‘Clubs in Crisis’ fund, a partnership between Made by Sport and Cash4Clubs, has already distributed £3.75m to community sports clubs since it was launched earlier this year.

Approximately 39 per cent of grants made have been provided to clubs whose primary social outcomes are developing life and employability skills, with 36 per cent distributed to those focused on building stronger communities, including tackling crime and anti-social behaviour.

The remaining 25 per cent of grants were given to clubs focused on improving mental health.

Peter Jackson, CEO of Flutter said: “I am incredibly proud of the Cash4Clubs initiative which has made such a tangible difference to communities across the UK over the past year.

“The Covid-19 pandemic has been challenging for us all but this campaign has further established Flutter as key supporters of grassroots sports, committed to real social change through sport.”

Launched in April 2021, the Clubs in Crisis fund has been wholly funded by a £4.79m donation by Flutter through its Cash4Clubs programme and is administered by Made by Sport in partnership with UKCF.

Through its partnership with UKCF as a grant distributor, the Clubs in Crisis fund has represented a new approach that has created networks and gained fresh perspectives into supporting what has been a traditionally hard to reach sector.

Justin King, chairman of Made by Sport added: “To see how many thousands of young people have benefited from the Clubs in Crisis campaign is a source of great pride for all of us at Made By Sport.

“We set out to use sport to make a real difference to the lives of young people and while no one could have foreseen the incredible challenges the pandemic would cause, this campaign has had a transformative impact on society and given hope and support to those young people who needed it most.”

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