CBD health specialist partners with Deliveroo in on-demand delivery trial

Love Hemp Group PLC, the brand-led consumer goods company focussed on CBD health and wellness solutions, announced it has partnered with on-demand delivery service Deliveroo.

A Love Hemp virtual store with the company’s full range of products is now live on Deliveroo. This initial launch is considered a trial by the company to gauge consumer behaviour before launching nationwide.

In the trial, Love Hemp products will be available on Deliveroo in a 6km radius of the Company’s production facility in Croydon, South London. This delivery area is Deliveroo’s standard distribution from a single warehousing facility.

Dependent on the success of the trial, Love Hemp will launch nationwide on Deliveroo in 2022.

Tony Calamita, chief executive officer of Love Hemp Group commented: “Not only does Deliveroo provide us with greater visibility with consumers, but it also provides us with a new dimension to our consumer access - on-demand delivery.

“Deliveroo has over 7 million pre-registered consumers across the UK who are increasingly looking to the app to fulfil their day-to-day needs, of which high-quality CBD products are now one. Our ambition is to launch nationwide and utilise Deliveroo as a major distribution channel for Love Hemp”.