(L - R): Store manager Stuart Welburn and David Donkin, Wykeland Group property director, at the opening of the new Dunelm superstore at the Flemingate.
Matthew Neville

UK’s leading homewares retailer creates 40 jobs with new East Yorkshire superstore

The UK’s leading homewares retailer, Dunelm, has become the new anchor operator at the East Yorkshire retail and leisure destination after taking over the 41,000 sq ft, two-storey former Debenhams department store.

Dunelm has taken a 10-year lease on the Flemingate unit to bring its new multi-department superstore format to the centre. It opened with festive music, food and drinks to mark the occasion.

Shoppers received free goody bags and Dunelm gift cards, and complimentary hot drinks and cupcakes were available.

A brass band provided seasonal music for customers to shop to and Father Christmas also made a guest appearance at the store, which has created 40 jobs.

Store manager Stuart Welburn said: “We’re really excited to open our new superstore and welcome so many happy shoppers. The store offers all the latest Dunelm concepts and new products and is a fantastic addition to the retail offer at Flemingate.

“We’re absolutely delighted to be here, providing customers with an exceptional shopping experience in this thriving location.”

David Donkin, Wykeland property director, said: “The opening of the new Dunelm superstore at Flemingate is the perfect early Christmas present for shoppers.

“Dunelm taking over this unit, and in doing so becoming the new anchor tenant, is testament to the strength of the centre and the vitality of Beverley as a retail marketplace.

“Flemingate is now almost fully let, despite the challenges posed by the pandemic, meaning it offers greater choice, variety and an even better experience for customers than ever before.”

The store is the latest addition to Dunelm’s network of more than 170 outlets across the country.

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