Matthew Neville

International world foods supplier appoints Leeds based digital agency on 100th anniversary

Internationally operating suppliers of world foods Grace Foods UK is celebrating its 100-year heritage with the appointment of a roster of agencies to support its growth plans.

Digital agency Engage has been appointed to redevelop the company’s website, and coordinate both social media and paid social activation to grow the customer base. Loudbird PR has been selected to handle the UK PR for the umbrella company and its market leading brands.

The digital marketing and PR strategy encompasses the umbrella company and its market leading brands Grace, Nurishment, Encona, and Dunn’s River. Irie Eats, an exciting new mainstream Caribbean brand proposition is also to be included.

Irie Eats is a new launch in the UK, and consists of a range of mainstream-targeted meal kits “inspired by authentic Caribbean street food”, which are all suitable for vegans.

Vandu Patel, marketing manager at Grace Foods UK, said: “We’re very proud of our heritage, which sets us apart from any other provider of Caribbean food products, and next year is a huge year for the company, as we celebrate 100 years of Grace and 60 years of Jamaican Independence too.

“We’re really pleased to appoint these impressive agencies to support us in demystifying Caribbean cuisine. We’re looking forward to seeing the impact the work of Engage, Loudbird PR and Circle has on our digital strategy, customer base, and growth plans.”

Dom Mernock, director at Engage, commented: “It’s extremely exciting to be appointed by a global brand like Grace Foods. It’s a huge scope of work, yet this comes with significant opportunities.

“We can’t wait to work closely with Vandu and the team to grow the customer base through a raft of brand activation and activity, and deliver the scope of work through our full service digital expertise.”

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