Partner Article

Symphony Technology Group acquires Kantar Reputation Intelligence, PRgloo and Onclusive to create a new global partner for PR and communicat

• STG completes acquisition of Kantar’s Reputation Intelligence business alongside investments in PRgloo and Onclusive
• The three businesses merge forming a new standalone company which adopts the name ‘Onclusive’ reflecting inclusive and globally scalable strengths of the newly combined offer
• New company provides clients with expanded geographical footprint in Europe and the US and portfolio of industry-leading media monitoring, measurement and workflow management solutions

London, 5 January 2022: Today, leading technology investor Symphony Technology Group “STG” completes its acquisition of Kantar’s Reputation Intelligence business, and with it announces the additional purchases of PRgloo and Onclusive. Together the three businesses merge to create a new global media monitoring, measurement, and workflow management partner for PR and communications.

The new standalone company will operate under the name ‘Onclusive’ reflecting the inclusive and scalable nature of its newly combined offer and its commitment to accelerating investment in tech-powered platforms and solutions.

The company builds on the consultative strengths and scale of Europe’s largest media monitoring and analysis provider, Kantar Reputation Intelligence; UK-based PRgloo’s industry-leading media relations and workflow management platform and US-based Onclusive’s AI technology and data science.

Commenting on the new company, Chief Commercial Officer of the newly-formed Onclusive, Petra Masinova explained: “We’ve always admired each other’s strengths and we’ve increasingly teamed up on programmes to help solve clients’ needs. Today we accelerate our natural evolution to become one company, amplifying our strengths and supporting our clients with leading insights, technology and expertise together under one roof.”

Dan Beltramo, Chief Innovation Officer of the new Onclusive, also praised the union: “Onclusive is a technology and innovation pioneer in media monitoring and analytics while Kantar Reputation Intelligence is a leader in customer service with top-tier European coverage and market-leading insights capabilities. It brings us scale and ambition for global leadership.”

Samantha Deeks, VP Customer Experience of the new Onclusive added: “Building on PRgloo’s customer-centric design approach, we’re delighted to work with like-minded industry leaders to build a scalable and agile business; one which actively listens and responds to the needs of its clients as they navigate an increasingly complex communications environment.”

Managing Director at STG, J.T. Treadwell, said: “Last year STG made clear its intention to create a market leading insights and software company through the proposed acquisition of Kantar Reputation Intelligence. Completing that acquisition is a major first step and the additional capabilities brought by Onclusive and PRgloo widen the scope of our commitment to providing best-in-class solutions for PR and Communications teams, both now and in the future.”

Onclusive will serve more than 9,000 clients, including many of the world’s biggest brands, across 130 markets. The company has over 1,100 employees based in the UK, USA, Ireland, France, Italy, Spain, Germany and Australia.

Marcus Gault, UK & Ireland Managing Director of the new Onclusive continued: “Our clients were our matchmakers – they told us they wanted one trusted partner to help them access and integrate our combined best-in-class services. We listened and from today Onclusive will help every client – from small enterprises to multi-national public and private organisations – shape, manage and evaluate their communications strategies.”

From today, clients can access the new Onclusive’s full range of services, supporting them at every stage of the communications cycle. Existing services continue uninterrupted.

This was posted in Bdaily's Members' News section by Rosie Stafford .