Matthew Neville

North Yorkshire hair and beauty retailer appoints local marketing agency to support growth and Love Island partnership

Cloud Nine, one of the world’s best-known hair and beauty brands, has appointed The Big Bamboo Agency to help further its business growth.

The PR and marketing agency will provide strategic support to Cloud Nine’s senior leadership team in a number of areas, including business positioning PR and social media, employee engagement, and internal communications.

Launched in 2019, Big Bamboo boasts a team of 16 strategists, brand specialists, content writers, PR experts and designers, as well as a growing roster of freelancers. From its base in the North Yorkshire spa town of Harrogate, the agency supports clients across the UK, in France and the United States.

Harrogate is also home to Cloud Nine, which has reported growth of over 100 per cent in the past three years. The company is the official “hair partner” of ITV’s Love Island and its A-list celebrity clients include singer Camilla Cabello, Britain’s Got Talent judge Alesha Dixon, and This Morning presenter Ruth Langsford.

In its latest venture, the brand is introducing a new beauty range to the market.

The Big Bamboo team, led by agency founder Nicola Stamford, will report directly to Jo Fox, Cloud Nine’s Group Sales and Marketing Director.

Jo Fox, Group Sales and Marketing Director for Cloud Nine, said: “We were looking to partner with an agency that could advise and lead us in a number of key areas, and The Big Bamboo Agency came recommended.

“We met with Nicola and key members of the agency last month, and were impressed by their collective experience, knowledge and general enthusiasm. I’m looking forward to working with the team to help us shape and develop in core areas in order to achieve a number of key targets.”

Nicola Stamford, Big Bamboo’s Founding Director, added: “Being appointed by one of the world’s leading hair and beauty brands as a partner agency is a fantastic way to start the new year. Especially given that they too are proud of their Harrogate roots!

“The past three years have seen us grow our business from 2 to 16 employees, with a developing list of clients in sectors including rail, insurance, property, charity, management consultancy, engineering, manufacturing, hospitality – and now hair and beauty.”

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