Partner Article

Fast-growing Kombucha drinks brand secures retail listing with Harrods

Kombucha drinks brand, Hip Pop, is celebrating a new retail listing with Harrods following a period of significant growth.

Three flavours of the brand’s healthy, sparkling fermented soft drink are now on sale in food halls at the luxury London department store: Ginger & Yuzu, Blueberry & Ginger and Elderflower & Apple.

Hip Pop was originally launched in 2019 as ‘Booch & Brew’ by friends Emma Thackray and Kenny Goodman. The Harrods retail listing comes following 12 months of success for the brand, which also secured listings with Booths, Suma and Health Store and achieved 24% month on month growth last year.

Hip Pop’s ambitious growth plans will continue to be driven throughout the next year and beyond, with an exciting pipeline of new product development [NPD] due to be released in the UK and overseas in early 2022.

Emma Thackray, co-founder of Hip Pop, said: “We’re incredibly excited to have secured this listing with Harrods and to bring Hip Pop into the world’s leading luxury department store.

“Harrods is the perfect partner for our brand, not only because of its size and legacy, but because the retailer shares our values of quality above all else – nothing leaves our brewery unless it’s perfect.

“We’ve had an incredibly exciting 2021 full of new product development, award wins and other retail listings. To have a presence in Harrods is the best way to start the year, and we can’t wait for all that we have in store for the brand in 2022.”

Headquartered in Cheshire, Hip Pop has doubled its headcount over the last 12 months and now employs a team of 12.

The brand has been recognised by multiple industry awards and was awarded two stars at the Great Taste Awards, as well as being named Best Organic Kombucha Brand 2021 at the LUXlife Food & Drink Awards, and being nominated for ‘Best Indie Drinks Producer’ at the Manchester Food & Drink Festival.

This was posted in Bdaily's Members' News section by Ruth Jones .