Matthew Neville

Q&A with Jason Knights, director of Gateshead creative agency Blue Kangaroo

As part of Bdaily’s latest feature week, The Business of Creativity, I spoke with Jason Knights, a renowned graphic designer and managing director of Gateshead based brand creative agency, Blue Kangaroo.

Q: What is the core of what you do as a design company?

A: We are a design company who work in the licensing, entertainment, and toy industry.

We work on everything from brand development to design and development of characters for films.

We also work closely with our clients on retail development and execution.

Q: What are some of the major brands with which you’ve done work?

A: We work with a wide range of companies that include:

Pixar, Mattel, Warner Bros, Hasbro, Disney, Lucas Film, and Universal Studios to name a few.

Q: What would your advice be to those trying to break into the creative industry?

A: Think about the sector that you want to work in and become the best agency in that sector.

Also don’t undersell yourself or the services that you offer.

Q: Have you any career highlights you wish to share with our readers?

A: Working on some of the biggest movie releases is always a high but to see the characters that we have designed and developed come to life is always a huge highlight.

I would like to thank Jason for his participation and insight on the subject of the creative industry. Do keep a look out for more content from this week, all about the business of creativity.

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