Specialist Digital Insight Group, Audience Collective, Launches US Offering
Specialist Digital Insight Group, Audience Collective, Launches US Offering Headquartered in Los Angeles, the Collective will build expertise across the country, acquiring specialist agencies that specialise in all aspects of brand, research, digital and marketing.
21st January 2022: Audience Collective, the ambitious, insight-driven group of specialist agencies, has announced its expansion into the United States. Furthering its rapid growth plans, the brand-new US division cements Audience Collective’s international ambitions, giving them a foothold in the States. Operating from its Los Angeles headquarters the US offering, which focuses specifically on building a client base of brand and marketing clients. Nicole Levings will be leading the charge from the Managing Director’s chair. Levings, who started her advertising career in the UK, is supported by Olivia Nicholson who will spearhead the client services offering, as well as sales and marketing support to drive the growth. Nicole Levings, Managing Director at Audience Collective USA, said: “I am delighted to be joining Audience Collective and building the group’s offering within the US. It is great to see such ambition and drive to succeed in a difficult market, and, whilst Stephen and the team continue global strategy plans, we will be driving operations throughout the United States. “Audience Collective is fast-becoming a force to be reckoned with - the UK outfit has set an outstanding benchmark for growth and success, but we know there are exciting things to come across the pond too.” With the LA HQ having already secured clients within the US, Audience Collective is looking to build its expertise nationwide. The plan is to embark on an aggressive ‘buy and build’ strategy to replicate the full-service offering that is already provided in the UK. The acquisition strategy will concentrate the team’s efforts on integrated media, market research and insights, design and build, social media and media relations. The aim is to have a presence on the West and East Coasts to the Mid-West and the Central region. Ultimately, the aim is to create a group of specialists that will allow the Collective to capitalise on the incredible potential that the US market has to offer. Stephen Kennedy, Executive Chairman at The Audience Collective, said: “Introducing Audience Collective to the US market is a huge milestone for the group and the LA office provides the perfect base to expand our offering throughout the country. “Audience Collective has proved to be an enormous success within the UK and as it continues to grow at pace. We are excited to bring our unique, specialist model to the vast US market and further pursue our ambitious plans for the future. “We are committed to delivering for our clients at scale, providing insight-led digital marketing from specialists. The launch of Audience Collective US allows us to cater for those with American product or brand launches. It also provides an unrivalled opportunity not only for the team stateside, but for those of the existing UK team who have aspirations to experience working within the US market.”
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