Member Article

Success in store for Pink Leopard with two new retail clients

Birmingham-based digital marketing agency - Pink Leopard - has kicked off 2022 with a double client win. Following a momentous 12 months for the agency, which saw its team grow by 600%, Pink Leopard is optimistic that its innovative e-commerce and lead generation campaigns will support its ambitious expansion plans for the new year and beyond.

Joining the ranks of Pink Leopard’s existing retail clients, including leggings company Rainbows & Sprinkles and shoe-shop, Sargasso & Grey, the agency’s latest partnerships with Cool Crutches and Girl Knows All will see the team further diversify and strengthen its portfolio of ecommerce clients.

Commenting on the new client-wins, Laura Hanlon, the Founding Director at Pink Leopard, says:

“We’re delighted to welcome Cool Crutches and Girl Knows All to our fold: their drive to disrupt their respective industry niches to deliver incredible value to its customers more is incredibly admirable and closely aligns with our ethos at Pink Leopard. I am tremendously confident that we will be able to return remarkable results for both brands, and our team will stop at nothing to help their businesses grow.”

A manufacturer of high-quality, eye-catching walking aids, Cool Crutches counts celebrities such as Eamonn Holmes, Amanda Holden, Vogue Williams, Prue Leith as fans of their safe and dependable alternatives to NHS walking aids. Having been impressed by the digital agency’s dedication to delivering record results, Cool Crutches has joined Pink Leopard’s leap for a six-month campaign.

Clare and Amelia Peckham – the mother-daughter duo behind Cool Crutches – are looking forward to working with Pink Leopard. Clare comments:

“We’ve had huge success with Cool Crutches since we launched in 2008, but it’s no secret that this growth has been entirely organic. With the pandemic seeing a boom of retailers moving their efforts entirely online, cutting through the digital noise to get our products out there has become increasingly difficult, and Amelia and I knew that we needed a helping hand to reach the next level.

“Pink Leopard’s evident passion and expertise in helping small retailers to maximise their budgets, regardless of size, blew us away. I know I speak on behalf of us both when I say we are really looking forward to working with them throughout the first half of 2022.”

Completing the duo of new clients, vintage-inspired women’s fashion brand Girl Knows All is also looking to Pink Leopard’s expertise and retail experience to kick its sales up a notch in 2022. Founded in 2019, the trendy fashion label has already made a name for itself – having collaborated on lines with influencers including Liv Guy, Miss Joslin, and Joseph Lynch – and will benefit from Pink Leopard’s expertise in a bid to boost its presence online.

“Our ambition to help other small businesses, just like Cool Crutches and Girl Knows All, to unleash their full potential online truly knows no bounds. We can’t wait to continue growing throughout 2022, and to solidify our reputation as one of the Midlands’ leading digital agencies within the ecommerce sector. Last year was a record-breaking one for the team and we already have our sights on expansion as we’re on track to hire three new faces within the first quarter of 2021 – watch this space!” added Laura.

This was posted in Bdaily's Members' News section by Lucy West .