Naming partner for Newcastle Gateshead Quays conference centre announced

A firm specialising in accounting, HR and payroll technology has announced it is the naming partner for the Newcastle Gateshead Quays arena and conference centre development.

Sage Group has also most recently confirmed its commitment to the North East by opening a new £20m global headquarters at the Cobalt Business Park in North Tyneside. The new HQ was the biggest office refit seen in the region, in which Sage employed contractors from 25 small and medium businesses.

Opening in 2024, The Sage will be a 54,500 sqm pioneering community-focused, business and entertainment destination. The venue aims to support the region’s businesses by unlocking access to new customers and international markets through commercial and promotional opportunities.

It will be the North East’s largest business and entertainment district and may welcome more than one million visitors annually. The development will provide an estimated £70m annual boost for the local economy, creating 2,000 jobs, the majority being sustained over the long-term.

The Sage will sit between the BALTIC Centre for Contemporary Art and the renowned international music centre, Sage Gateshead.

The Sage will be a community-focused international venue through giving priority to local suppliers and contractors, where possible, so that The Sage is built by the North East for the North East.

The development aims to promote and inspire the next generation of entrepreneurs by offering work experience opportunities that lead to sustainable employment.

The Sage also aims support local businesses with workspace options and opportunities to showcase their products and services to a global audience. The Sage ‘green access’ pass will ensure members of the local community have a chance to attend events, who wouldn’t usually be able to.

Steve Hare, CEO, Sage Group, said: “Sage’s heart has always been in the North East, and today’s announcement embodies our purpose – to knock down barriers so everyone can thrive. The Sage brings the world to the North East’s front door, providing a platform to celebrate the region’s brilliance.

“We are committed to making sure that The Sage is an inclusive venue by giving access to all, no matter their background. We believe it will unlock the huge potential the North East has, attracting greater investment and innovation.”