London skincare brand raises £700k in investment

The London-based Allergen Neutral™ skincare brand, Oodee has raised £700k, supported by the world’s largest online angel investment platform.

Oodee is the world’s first Allergen Neutral™ skincare range and is pioneering a new solution to the hidden mysteries of allergies, intolerances, and skin flare-ups.

The skincare brand is driven to offer skincare for people who suffer from unknown flare-ups. Oodee, launching this week, eliminates 14 food and 26 fragrance allergens and drives results with DermaRDE+™ - a multivitamin complex of scientifically proven active ingredients.

The founders Karen Harwood and Victoria Tydeman created the brand out of frustration with existing skincare brands that often contain allergens that may trigger intolerances and skin flare-ups.

The funding raised will be used for inventory, marketing, consumer product testing, recruitment and trademarking and IP protection. As well as retailing via their own website, Oodee is also available from online retailer Victoria Health.

Oodee co-founder Karen Harwood, commented: “Until Oodee, there has been an acute lack of evidence and support for women and men who can’t find a solution to random skin flare-ups. It can be a lonely, frustrating, and often painful place to be. Something I have struggled with for over a decade.

“We are delighted that angel investors have backed our mission to close the gap and change the face of skincare as we know it. We are creating a new category and narrative in plant-powered science for people with flare-ups they simply cannot get to the bottom of. We are excited to launch the range this week.”