International Govtech firm announces rebrand following growth

A government-focused technology company has announced it has rebranded, introducing a new visual identity to represent PUBLIC’s growth and digital transformation service offering.

The rebrand comes as PUBLIC continues to grow and adapt, now helping public sector bodies modernise, build and accelerate their digital services.

PUBLIC, operating out of London and Berlin, will also continue to deliver its innovation, challenge and learning programmes providing Governments access to technological solutions to transform the public sector.

The change consolidates the company’s full suite of services and capabilities to Digital Transformation, Innovation Programmes & Accelerators, Digital Products, Ecosystem and Digital & Innovation Training.

The launch of the new brand is part of PUBLIC’s rapid growth journey. In the last year amidst the COVID-19 pandemic, PUBLIC has doubled its headcount with a team totalling nearly 100 employees, helped found the GovTech Campus Deutschland, launched the PUBLIC School of Technology and acquired Eva Health Technologies.

The rapid expansion has further established PUBLIC’s transition into a digital transformation and innovation partner to public sector leaders, delivering projects for The Cabinet Office, Department for Culture, Media & Sport, NHSX, Department for Business, Energy, and Industrial Strategy, Ministry of Justice amongst many others.

Daniel Korski, CEO and co-founder at PUBLIC commented, “When PUBLIC was founded, we hoped to create an enduring GovTech ecosystem, one that would reinvent what it means to solve public sector problems by unlocking and using innovation from the start-up world.

“Since then, that vision has become a reality - thousands of firms are now working with public bodies, many of them helped by PUBLIC.

“For PUBLIC the COVID-19 crisis forged our new path. One where we could leverage our deep sectoral expertise, knowledge and networks from across the GovTech ecosystem to create digital transformation solutions that promise long-term impact for our public sector partners.

Daniel continued: “From that moment on we have embraced that this evolution of our work, digitising government, is exactly what PUBLIC was destined to do. As we evolve our offering, our new brand is intended to break through the noise and showcase how we build innovation, advancement and transformation across the public sector.”