Digital display specialist makes £80k commitment to carbon neutral tech solution
Media Displays, the company responsible for digivans and digital display screens throughout the UK, has invested £80k into new battery powered screens to support its commitment to becoming carbon neutral.
Building on its recent purchase of a £250k electric vehicle and battery powered screen, this new equipment will replace the generator-powered display units that were previously relied upon.
As well as meeting with the company’s sustainability strategy, this investment will also give carbon conscious customers further rationale to choose Media Displays as a partner of choice for all digital out of home advertising.
Managing director of Media Displays, Ian Taylor, commented: “We’ve had a really busy start to the year but are mindfully aware of our need to continue to invest in our commitments to become carbon neutral.
“It would be easy to ignore the impact that we have, but as a responsible business we want to lead by example and make changes now for the future. There is more to be done but we are taking steps in the right direction.”
Once installed, the screens will be used for various campaigns and events that will showcase marketing messaging at high footfall locations throughout the country.
Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →
Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.
Enjoy the read? Get Bdaily delivered.
Sign up to receive our popular morning National email for free.
Are you a meat proxy?
Engaging the five-generation workplace
Talent is an asset, not an operational resource
Taking advantage of the opportunities ahead
Accountability isn’t the enemy of empathy
Act now to avoid a last-minute tax scramble
How inner-city living can transform a city by the sea
Artificial intelligence's value is the time it gives back
Why we must break the magnetic pull of London
AI scepticism is healthy - inaction isn't
What does NPPF mean for planning gain and pricing?
What new NPPF rules mean for landowners