Member Article

juice® remains UK market leader in 2022 with impressive sales beating Apple

Mobile phone accessories manufacturer juice® has successfully retained its position as market leader in the UK for the second year running, showing some of the biggest names in the industry that they are a force to be reckoned with.

The latest data from consumer analytics provider, Growth from Knowledge (GfK), reveals that juice® is still the number one brand for all charging cables (Lightning, Type C and Micro USB), selling four times more Lightning cables than Belkin and even out-performing tech giant Apple.

The January 2022 ‘Market Update’ by GfK also concludes that one in every three Power Banks bought in the UK are manufactured by juice®, with the forward-thinking company boasting over 32% of the market share for this product type. Similarly, when it comes to Lightning mains chargers, juice® currently holds the number one spot over any other brand in the UK.

General Manager of juice®, Stephanie Cotterill, responded to the latest sales figures: “As a business, we feel honoured to be up there with some of the major players in the industry, but to hold on to our market leading position for the second year in a row proves that we are going above and beyond to keep our customers coming back for more.

“We believe our ongoing success is largely due to our consumer-centric packaging and messaging, including the steps we have taken (and are continuing to take) to ‘do the right thing’ and help protect our planet. We fully understand that we cannot single-handedly create a waste-free world, but we are adamant that if everyone starts by making the smallest of changes, eventually we can make a big difference.”

In July 2020, juice® became the first mobile phone accessories manufacturer in the UK to remove all single-use plastic from its packaging, vowing to switch to 100% recycled materials that can be fully recycled again – across every one of its product lines. Ensuring no extra cost for the consumer and absolutely no compromise on quality, juice® saw a 12.5% increase in overall sales just two months later (September 2020) and subsequently saw its market share double between December 2019 and December 2020.

Now, the innovative brand has gone one step further in a bid to continue its mission to be as kind to the planet as possible, with huge plans in place for 2022. Watch this space!

This was posted in Bdaily's Members' News section by Andrew Deer .