Leading holiday park operator Parkdean Resorts expands digital team in Leeds

The UK’s leading holiday park operator, Parkdean Resorts, has chosen Leeds to rapidly expand its digital and IT team, having been impressed with the pool of talent within the city.

Parkdean Resorts owns 67 award-winning holiday parks across 3,500 acres of land and welcomes more than three million holidaymakers each year. Its 31,000 pitches include a variety of accommodation options, including static caravans, luxury lodges and glamping, as well as touring and camping.

The digital team encompasses all its customer-facing touchpoints, systems, and processes in one place. Parkdean Resorts first established a presence for its digital team in Leeds at the end of 2019 operating from a 12-person serviced office suite in Platform, the city’s home for tech and digital, next to the station.

The company has now embarked on an ambitious recruitment campaign to quickly grow the team to 40 following the increased demand for its parks from holidaymakers, as the rise in popularity of staycations continues to grow.

To accommodate the expansion, commercial property agent, Fox Lloyd Jones has negotiated a traditional lease for 2,276 square foot workspace, which is also within Platform, ahead of the move later this month.

Heading up the new office will be Claire Macnair, who recently joined Parkdean Resorts as Head of Digital Transformation after more than 14 years at Bupa, where she most recently served as Head of Digital Transformation for Bupa Global.

Catherine Lynn, chief customer officer at Parkdean Resorts, said: “Leeds is a hotbed of digital talent, and since opening in the city we’ve been delighted with the calibre of people we’ve been able to attract, offering different perspectives and adding value to our growing team.

“This new office, in Platform, is a sign of our long-term commitment to the city and we look forward to growing both our digital and IT teams under Claire’s stewardship.”

Claire Macnair added: “The opportunity to establish a new digital capability here in Leeds was just too good to pass on, and there’s a really exciting energy building ahead of our move into our space at Platform later this month.

“In a competitive market, not only can we offer candidates the chance to design and build solutions Parkdean’s customers will love, work in hybrid patterns, and learn from talented new colleagues, but we’ve got unbeatable access and views across the city.”

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