London property company on a roll as it supports Danish bakery expansion

A London property company has announced it has signed the latest bakery from Danish brand, Ole & Steen.

Shaftsbury will welcome the bakery to Seven Dials, in London’s West End, adding to over 100 global locations, 18 of which are in the UK.

The new Seven Dials bakery, their largest site in London, will be Ole & Steen’s 17th in the capital. This latest opening is part of the operators’ ambitious 2022 expansion plans as it gears up for several new site openings throughout the year.

Ole & Steen have signed up to a two-floor, 2,411 sq ft corner site at 39-43 Neal Street, providing a 47 cover all-day dining restaurant and bakery.

Well positioned to serve both West-End theatre patrons and the increasing post-pandemic footfall as office workers return, the signing of Ole & Steen coincides with Shaftesbury’s wider investment in Neal Street, and the repositioning of the vicinity to target an evolving visitor market.

Lee Nixon, MD, of Ole & Steen, added: “Neal Street and Seven Dials are iconic London destinations in the heart of the West End so it was a natural development for Ole & Steen to open our latest bakery there. We’re seeing more and more customers returning to our Central London stores after the pandemic so it is clearly the right time to welcome in the Seven Dials community as well as visitors to the local area. “

Julia Wilkinson, restaurant director at Shaftesbury, commented: “The signing of Ole & Steen highlights our commitment to maintaining diversity and balance across our destination, with the global, independent operator fitting in perfectly with our existing tenants, and appealing to our visitors and office community.

“Forging strong relationships with brands and supporting them as they grow is an important part of what we do and is particularly evident via the expansion of Ole & Steen within Shaftesbury’s portfolio.”

Hanover Green Retail, Cushman & Wakefield and Nash Bond represented Seven Dials. RAB Retail acted on behalf of Ole & Steen.