Family-run Yorkshire holiday park company shares “pivotal” 2022 growth plans

A family-run holiday park company from Yorkshire is offering its “home away from home” offerings for those craving a change of scenery in 2022.

Built up by three generations of the Maguire family, who collectively have over 40 years’ experience of working in the holiday parks industry, Meridian Parks has proved a “welcome antidote to its big, corporate rivals”. With expansion plans for 2022, Meridian Parks is set to go from strength to strength this year.

Meridian Parks has expanded quickly since its launch in 2018 and now offers accommodation across 13 parks from Cocksburnspath in the Scottish Borders to locations across the North East of England, down to Crook Farm in West Yorkshire.

These include a mix of coastal, rural, and riverside parks, touring sites, and an exclusive, gated home-living park for over 50s.

Frank Maguire, CEO Meridian Parks, said: “This year, perhaps more so than ever before, people are looking for a break from home. A holiday home gives you the freedom to getaway and take a break whenever you please at no extra cost, while also providing a real sense of community, security, and more.”

The company worked with Sunderland based marketing agency dodio to launch its revamped website in January 2022, thus allowing the company to expand its online presence.

Frank continued: “For the first time, we have all our holiday parks operating under one brand and showcased on one website. dodio’s expertise has been pivotal both in helping us articulate our offer to potential customers and in putting the building blocks in place to help us achieve our objectives.”