Port of Tyne reveals “radical” new brand identity at maritime industry conference

Three years ago, the Port of Tyne launched its Tyne 2050 strategy and now, to celebrate the milestones already achieved, a “radical” new brand identity and logo is being revealed today at the Society of Maritime Industries 2022 Conference.

In its “Tyne Transformed” design brief, the Port’s leadership team wanted a “bold identity that captured the passion, dynamism and energy” at one of the UK’s fastest changing ports.

It also needed to clearly show how much the Port has evolved and how it continues to diversify operations from solely focusing on traditional shipping activities, to become a world class hub for clean energy and maritime innovation.

Communicating the Port’s significant recent achievements and ambition, the new identity includes the brand mantra “No Ordinary Port”. The new branding is intentionally unlike anything else within the maritime industry today and marks a radical new phase in the Port of Tyne’s strategic development plans.

Matt Beeton, CEO at the Port of Tyne said: “The Port has changed and we’ve worked tirelessly to deliver the intentionally ambitious targets set within the Tyne 2050 strategic framework, so it was time for us to visualise this transformation and change the way we look.”

“Our new visual direction has the River Tyne at its heart because these waters are the beating heart of our region and key to our green economy.

“We have taken inspiration from the twists and turns of the river to capture the energy here at the Port and used its unique form to create dynamic branding that reflects where we are today and our ongoing vision for the future.”

Tom Nightingale, North East stakeholder manager at Equinor, added: “The Port of Tyne really is no ordinary port, with a clear vision for green growth aligned to our own vision as operator of the world’s largest offshore wind farm.

“With our operations and maintenance base located in the port of Tyne, we are delighted to see trust, sustainability and innovation at the heart of this great brand, which is already iconic across the region and maritime industry.”