Matthew Neville

Leeds PR agency appointed to cast larger customer base for foundry supplier

Leeds based PR agency Aberfield Communications has been appointed by supplier of foundry and dental products, John Winter, to grow its customer base following the launch of two new websites.

The PR, social media, and brand communications agency will provide ongoing digital strategy, social media support, and SEO driven blog content creation to help direct customers to its new website, grow sales channels, and expand John Winter’s engagement with decision makers in the foundry and dental industries.

Founded in the early 1960s as a foundry business, Halifax based John Winter now specialises in the distribution and manufacture of both foundry and dental products, servicing suppliers on a national and global level.

Adam Bennett, managing director, at John Winter, said: “We were keen to appoint an agency that showed us that they really understood our business and what our goals and objectives are. Having worked with the Aberfield team before, we were confident that they would be a great agency to work with following the launch of our new websites.

“It’s an exciting time for us as a business following the launch of our new website, and we are confident that Aberfield will help us to achieve our goals of further developing our sales channels and expanding our customer base.”

Tim Downs, director at Aberfield, added: “We’re extremely pleased to be working with John Winter again to support them with their long-term goal of expanding their audience reach.

“As well as recently launching its new website, the business is also further developing its comprehensive dental equipment range, providing us with plenty of opportunities to help communicate its reputation as the independent market leader in the supply of dental and foundry products to both new and existing customers.”

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