Member Article

Rouge unveils new concept in Birmingham city centre

After undergoing a £250K renovation, Café Rouge has reopened its doors today to the newly named ‘Rouge’, a brand new concept restaurant in the Bullring. The newly renovated restaurant is the second site nationwide - and first located within the Midlands - to trial a refreshed design concept and French-inspired menu options.

Located on the upper level of the Bullring shopping centre, the 3758 sq.ft. unit has undergone a six-figure renovation to transform it into an ambient location with a more modern, relaxed dining experience for guests to enjoy. What’s more, the 143-person capacity venue boasts a revamped dining space located on its upper level, which will be available for private hire bookings from 16th March.

Speaking about what Birmingham can expect from the new concept, Steve Worrall - Chief Operating Officer at Rouge - commented:

“Having traded as Café Rouge since the grand opening of the Bullring in 2003, we’re delighted to be commencing a new chapter as we re-open the doors to our newest ‘Rouge’ restaurant in Birmingham this week.

“We’re confident that the new concept will offer customers a modern slice of Parisian culture and cuisine - we are really proud of what we are bringing to the table and to be part of Birmingham’s growing F&B sector!”

Celebrating the best of French cuisine, Executive Chef Bruno Balle has crafted Rouge’s new menu so that guests can enjoy a variety of classic French dishes, reimagined with a fresh twist. From traditional staples including escargot and bouillabaisse - to Rouge’s cult-favourite scallop starter and a variety of vegan-friendly dishes such as the cauliflower steak and jackfruit tagine - the exciting new menu will be delivered by Head Chef Graham Phillips.

Alongside the extensive transformation of the venue, the former Café Rouge restaurant has retained all 26 of its original employees. With long-standing General Manager Thamir Abdul Hameed - who has 14 years of experience within the company – at the helm, the Bullring team are extremely proud to be an integral part of Café Rouge’s first rebrand within the West Midlands.

“It’s been a wonderful experience working on this new concept for our restaurant. Guests can expect the same fantastic service with a new, fresher design and a contemporary feel.

“We’re so excited to welcome our customers back to experience Rouge this spring: introducing great new products such as a signature Champagne cocktail range as well as retaining classic dishes such as the Beef Bourguignon.

“I’m so proud of our entire team and are confident that they will continue to be a well-recognised dining destination throughout 2022 and beyond,” added Thamir.

Founded in 1989, Café Rouge is owned by Big Table Group, which operates more than 150 restaurants across the UK and Ireland.

This was posted in Bdaily's Members' News section by Lucy West .