David Beckham launches NFT series as new global ambassador for London based blockchain

David Beckham, global sporting icon, entrepreneur, and philanthropist has become a global brand ambassador for the London based DigitalBits blockchain.

With a shared interest in disruptive, inclusive technology, Beckham will embark on a series of projects that will demonstrate the “power and potential” of DigitalBits blockchain technology, which is said to be “fast and eco-friendly” compared to many other platforms.

Beckham’s digital presence is considered one of the most influential in the world, with a following of more than 138 million. His annual impressions surpass 9 billion across Instagram, Facebook and Chinese platforms Weibo and Douyin, which has the highest engagement of any international account.

As part of his commitment to innovation, Beckham will launch a series of Non-Fungible tokens (NFTs) and other Blockchain-based digital assets, exclusively minted on the eco-friendly DigitalBits blockchain, providing new experiences for fans worldwide.

David Beckham commented: “I am always keen to find new ways to connect with my fans across the world. The moment I spoke with Al and the DigitalBits team, I knew that this was a major opportunity to create new experiences for my fans online.

“I have always taken pride in working with the best teams and I am so excited to work on my NFT collections and more innovations in the future.”

Al Burgio, founder of the DigitalBits blockchain, added: “I am delighted to welcome David Beckham as a DigitalBits Global Brand Ambassador. I’m looking forward to working with Beckham to bring the transformative power of Blockchain technology to mainstream audiences and help people around the world understand the true potential.”