This week's London appointments
This week’s round up of London appointments includes Strawberry Star Group, IMMO Capital and Newable. Read on to find out more.

Simon Taylor, Strawberry Star Group
Property developer and operator Strawberry Star Group has announced the appointment of Simon Taylor as development director. Simon joins from Bloor Homes as design and technical director, having previously spent over six years at Redrow as technical director and operations director.
The appointment is at a significant time of growth for Strawberry Star, which announced the launch of its Build-to-Rent platform, Star Living, last week. Strawberry Star already has over 2,000 units planned or under construction and is aiming to have a portfolio within London commuter towns totalling £1bn GDV by 2027.
Simon is looking forward to hitting the ground running, with over 21 years’ specialist technical experience working for the UK’s top housebuilders including Barratt and Berkeley, across major brownfield and regeneration development sites in the South East.
He said, “I am incredibly excited to join Strawberry Star to strengthen its business aims. I specialise in producing accessible, amenity driven, high quality homes, therefore I couldn’t be better placed to make a difference.”
Reporting to CEO Steven Beveridge, Simon will lead on new developments, driving the expansion of Strawberry Star’s BTR arm, Star Living, across the commuter belt. Simon will oversee land purchasing through to planning and on to final delivery and aftercare. He will also focus on expanding the commercial and delivery teams to support this growth.
Simon added: “Strawberry Star has a reputation of nurturing entrepreneurial spirit which really speaks to my strengths. The scope of the role is exciting, growing a boutique product in the market that’s a more niche offering than what competitors are currently providing.”

Anne Clare Harper, IMMO Capital
IMMO Capital, the tech-driven residential investment platform “revolutionising how people can sell, rent and invest in single-family rental (SFR) housing”, has appointed a new director to support the business’s continued growth.
Anna Clare Harper will support co-founder and chief investment officer Samantha Kempe in developing IMMO’s sustainable investment products and driving the company’s UK expansion.
Harper started her career in mergers and acquisitions at Deloitte, where she was involved in £2bn+ transactions, before co-founding her own boutique investment firms focused on the UK’s private rented sector.
Samantha Kempe, CIO and co-founder at IMMO Capital, said: “Anna is an inspirational female entrepreneur who can bring so much to our organisation as we enter a new exciting period of growth in 2022.
“We’re incredibly proud of our existing environmental policies, but we also know there is also so much more we can do to continue raising the bar. Anna’s expertise in the field will enable us to become the leading name in sustainable residential investment.”
Anna added: “I’m thrilled to be joining IMMO, which is at the forefront of innovation in an often frustratingly conservative industry. Working alongside co-founder Samantha Kempe, I’m proud to be part of a team that is reinventing the residential value chain for the benefit of all participants: home-sellers, renters and investors.”

Chloe Kuder, Newable
Newable, the leading provider of funding, space and advice to SMEs, has appointed Chloe Kuder into a newly created role of ESG & Sustainability Manager to help drive its purpose-driven growth and ensure it remains at the leading edge of responsible business.
Chloe, who was previously network & operations manager at Newable Ventures, will lead the implementation of the group’s ESG function including working towards achieving Net Zero by 2030 by developing a Green House Gas Risk Management framework.
Chloe will also be implementing group-wide Gender and Ethnic Pay Gap reporting and Human Capital Development metrics, as well as adopting Sustainability Accounting Standards Board (“SASB”) disclosure standards to increase visibility.
Chloe commented: “At Newable, ESG has always been a central part of our DNA and as the landscape continues to shift towards increased accountability in these areas, we have the opportunity to really lead by example.
“ESG extends beyond us, to our suppliers and 43,000+ SMEs that we support each year, so we will be proactively engaging and positively influencing all our stakeholders and partners to create lasting change.
“Our Sustainalytics score was very encouraging and is a sign that we are going in the right direction, however it really just forms the basis for our activities going forwards.”
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