West End market launches revitalised “grab and go” food hub

Shaftesbury has announced that KERB’s Seven Dials Market is launching a revitalised Cucumber Alley on April 8, adding to the diverse food offering located in the heart of London’s West End.

Cucumber Alley is located adjacent to the main Seven Dials Market with entrances at either end leading on to Shorts Gardens and Earlham Street, within Seven Dials. This space will be transformed into a “grab and go hub”, hosting seven different operators offering snacks and specialising in sweet treats.

The new entrants to Cucumber Alley include Soft Serve Society, Boolay Crepes, Deeknek, Wheelcake Island, who is returning to Cucumber Alley and is well-known at its current home in Spitalfields, Ong Ong’s, a Chinatown favourite, Oshpaz, and Curry On NaanStop - Naanstop Express.

Simon Mitchell, managing director of KERB and curator of Seven Dials Market, said: “Seven Dials Market has always been a very special place, and hot pot of new and talented brands coming together – all under one roof.

“The launch of Cucumber Alley is an extension of this offer and is reflective of what we at KERB always want to achieve, and that is to support new operators coming to the market and providing a very special opportunity to grow before expanding into other locations.

“This launch also comes as London is re-opening and provides the space for people to pop in and experience Seven Dials Market as a whole.”

Julia Wilkinson, restaurant director, at Shaftesbury, added: “When Seven Dials Market first joined the community, KERB set a precedent to inspire and push food boundaries whilst complementing the surrounding dining offer for all our customers, whether they are shoppers, tourists, live or work in the area.

“The evolution of Cucumber Alley is an exciting next phase for Seven Dials Market and collaboratively, the unique line-up of operators will add to this best-in-class street food destination in the heart of London’s West End.”