Sustainable on-demand laundry platform refreshes partnership with luxury home accommodation service

On-demand laundry and dry-cleaning platform Laundryheap has announced an extension to its partnership with UnderTheDoormat, a luxury home accommodation service that provides modern living for guests seeking “hotel-quality in the comfort of a home”.

The upgraded service will refine the hassle-free and hotel-standard experience provided to UnderTheDoormat guests since 2014, and promises greater customer satisfaction during short-term and extended stays.

The partnership moves Laundryheap from solely supplying linen to UnderTheDoormat properties, to becoming a laundry and dry cleaning partner for all of UnderTheDoormat’s guests and homeowners. Members will also receive a 10 per cent exclusive introductory discount to Laundryheap’s on-demand service.

Laundryheap’s services are currently available across UnderTheDoormat’s portfolio of over luxury homes in London, from Richmond to Shoreditch and Hampstead to Battersea and Westminster as well as their boutique aparthotel 3 Sloane Gardens.

The on-demand service operates a door-to-door service that includes contactless pick-ups and drop-offs, with a guaranteed 24-hour turnaround time for any laundry that guests and homeowners leave in their care.

The renewed partnership comes as Laundryheap looks to foster more partnerships in 2022. The company experienced unprecedented demand from the service and hospitality industry last year, growing over 300 per cent as demand for reliable and socially-distanced laundry solutions “skyrocketed”.

James Brown, operations director of UnderTheDoormat, commented: “We continue to grow the number of owners we work with as market demand reaches new highs and having a reliable partner to provide hotel quality linens, laundry and drycleaning services for our guests is an important part of our growth strategy.

“The partnership with LaundryHeap is just one more reason why UnderTheDoormat is leading in serving high end homeowners and guests in the London short term rental market.”

Deyan Dimitrov, CEO and co-founder of Laundryheap, added: “We’re excited to extend our partnership with UnderTheDoormat and offer upgraded services to their guests and homeowners across London.

“This upgraded partnership is an important step in allowing Laundryheap to become the preferred option for quick, affordable and eco-friendly laundry across London. We look forward to continuing our work with UnderTheDoormat and easing guests’ concerns about the accessibility and efficiency of laundry to provide them with an excellent service in 2022.”