Hull marketing agency moves into new “high spec” hub office to support recruitment drive

Performance marketing agency Diony has completed an expansion into new premises after doubling its team during the last 12 months.

Managing director Alistair O’Sullivan, who founded the business five years ago, has relocated from the original premises in the Old Town of Hull to the WORX, a former newspaper print centre which has been revitalised into a hub for local businesses since being acquired by Allenby Commercial.

The move has been more than two years in the works but Covid-enforced delays were put to good use to create a “modern, high spec” office, using the 1,500 sq ft of space to support Diony’s growing team.

The new home will house a team of 15, which has grown from eight a year ago and includes marketing director Lisa Harvey, who is driving further expansion and recruitment for a business which has doubled its turnover every year and outgrown its two previous offices in High Street.

Alistair said: “One of the main reasons for moving into one of Allenby’s beautiful spaces is staff and talent. The desire to challenge the way agencies are run is at the heart of our service, improving performance and delivering growth for our clients.

“A huge part of that is our commitment to our team, recruiting the best talent we can in the region and attracting them by making Diony an exceptional place to work in terms of our office and our culture.”

Lisa added: “We wanted to create something our staff are proud to be a part of and to introduce flexible working and enticing benefits. Diony’s healthy, year-on-year growth supports our aims of providing our team with exciting development opportunities within the business. As we grow, so do their careers.”

The company is expected to add more staff in the coming weeks and future expansion plans include securing more clients in the Yorkshire and Humber area.

Alistair said: “The move has given us more resources and will support our plans for more expansion this year. We are helping big brands including PLCs up and down the country and across Europe with a lot of our services based around data and performing better through online sales and visibility in an ever-growing digital world.”