Sustainable skincare brand partners with loyalty platform to improve customer experience and engagement

Unilever-owned, sustainable brand, REN Clean Skincare, has improved customer experience and engagement through a partnership with a data-driven loyalty platform yielding a rise in average order value and spend.

In partnering with LoyaltyLion, REN now delivers seamless, omnichannel experiences, resulting in deeper emotional connections with its customers.

This year, REN Clean Skincare’s loyalty program members have, on average, a 104 per cent higher AOV and spend 271 per cent more than regular customers. The brand’s program members also spend more often than other customers and add more to their ‘cart’.

AJ Patel, global head of ecommerce at REN Clean Skincare, said: “Given the challenges with paid media in 2021, loyalty and CRM have become irreplaceable channels to help fuel growth in our business.

“LoyaltyLion has been a great partner in helping us revamp our loyalty program and improve customer retention.”

Charlie Casey, CEO of LoyaltyLion, commented: “Customers no longer shop by price or convenience, they choose to shop with brands that are emotionally aligned to their values. They’ll share the brand with others and the result is that stores will cost-effectively acquire the right kinds of customers.

“It’s not by chance that REN Clean Skincare achieved these attractive results. Having been in the cosmetics market for over two decades, REN’s team isn’t shy about embracing innovation and evolving trends to both retain and acquire loyal customers.”