Newcastle based life sciences marketing agency set for further international expansion via NorthEdge investment
Private equity firm NorthEdge has completed its investment into life sciences marketing agency, ramarketing, to support the company’s expansion and increased international presence.
North East headquartered ramarketing employs more than 50 people globally with offices in Newcastle, Manchester and Boston, MA. The full-service marketing firm supports clients operating in the high-growth pharmaceutical and biotech markets.
Founder and global president of ramarketing, Raman Sehgal, said: “Finding the right partner for our next phase of growth was critical, and from the outset, NorthEdge had a strong understanding of our business, our industry, and our aims for the future, whilst mirroring our own values.
“We are evolving into the type of next-generation growth partner that our clients will need in the future. Data-driven, embedded in industry and truly global. That type of ambition requires the right partner, hence why I am really looking forward to growing the business in partnership with the NorthEdge team over the coming years.”
With NorthEdge’s support, ramarketing will continue to expand and support its international client base. Its growth plan is underpinned by strong market fundamentals, with outsourced marketing spend in the life sciences market forecast to grow by 12 per cent annually through to 2024.
NorthEdge’s investment will help ramarketing further expand its footprint in the US, building upon its strong presence in Boston, MA. It will also support the business to expand the range of services it offers and continue investing in its people, adding to the existing team and providing opportunities for progression.
Emma Banks, managing director of ramarketing, added: “It’s a hugely exciting time for the global life sciences industry, and we are perfectly positioned to grow our market offering in line with the demand.
“Our HQ in Newcastle is part of a fast-growing life sciences hub serving a global market, with 86 per cent of North East pharmaceutical production exported internationally, while our US base in Boston sits in the epicentre of the global life sciences corridor, so we have all the horsepower we need to support our clients across the world.”
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