Member Article

Coventry company lands Queen's Award for the second time

A Coventry company is celebrating after picking up a Royal award for the second time, thanks to its overseas growth.

Premier Health Products has landed the Queen’s Award for Enterprise: International Trade after achieving year-on-year growth in export sales since 2017, doubling its global orders in that time.

The company, which is a brand owner and private label specialist in the nutraceutical sector, previously picked up the award in 2017 and its continued success has seen investment on the home front too.

The firm invested £3 million in a move from its old Wolfe Road site, to a new custom-fitted 31,000 sq ft facility located in Falkland Close. The move also included significant investment in machinery and staff, seeing the team grow from 25 employees to 32.

In addition, 2021 saw Premier Health Products become accredited to GMP standards by the UK Medicines Regulator; Medicines and Healthcare Products Regulatory Agency (MHRA). The company is confident that this accreditation will lead to even further export success in the future.

This second Queen’s Award win is a major achievement for Premier Health Products which, until 2007, exported very little.

After a conversation and support from the Coventry and Warwickshire Chamber of Commerce’s International Trade Director Ajay Desai back in 2007, exporting today now accounts for more than 50 per cent of the company’s total sales.

Commercial Director Adam Petros said: “We are very proud to have achieved the Queen’s Award for Enterprise for the second time running. It means we have grown our exports every year for a decade, which is testament to the whole team and the work we’ve done for the past ten years.

“It feels like an enormous achievement to now be back-to-back winners of the most prestigious business award in the United Kingdom. It truly is a dream come true.
“The award is great at opening doors around the world. Globally, there is a great deal of respect and admiration for British industry and the Queen is the greatest ambassador for that. We’ve seen that holding this award really adds to our credibility.

“We export to 27 different countries right across the world with the Middle East, Africa and South East Asia proving to be particularly strong.

“It’s incredible to think that up to 2007 we had very little focus on exporting. Ajay from the Chamber talked to us about how it could boost business and the potential markets we could go after. It has certainly paid off!”

Ajay said: “It’s great to see a Coventry business picking up the Queen’s Award not only once, but twice, which is an incredible achievement.

“Coventry was very successful in this year’s Queen’s Awards announcement and we’d still encourage more businesses to put themselves forward.

“We’ve supported Premier Health Products for more than ten years on exporting by helping to identify the right markets and in recognising how to go about developing their business in those areas.

“It has led to significant growth for the company and that is what the Queen’s Award recognises.” Louise Bennett, Chief Executive of the Coventry and Warwickshire Chamber of Commerce, said: “This is a fantastic achievement and should serve as an inspiration to other businesses in Coventry and Warwickshire.

“And, if businesses do want to put themselves forward for a Queen’s Award, they should take part in one of our masterclasses which gives a whole host of advice and background on how to get your entry right.”

This was posted in Bdaily's Members' News section by Matt Joyce .