Stockport energy firm looks to bolster UK’s net zero transition with “ground-breaking” new product
As part of Bdaily’s coverage of Green Energy Week, we look to Stockport, where Enviroheat HET is anticipating sales of £1.3m by 2023 following the launch of a “ground-breaking” new energy-saving product.
Enviroheat HET is one of several organisations pitching ideas to the Energy Innovation Agency this week, which has launched to help commercialise energy innovations and products that will help Greater Manchester to achieve carbon neutrality by 2038.
The company was founded in 2011 by a group of engineers, one of whom worked at the CERN Large Hadron Collider, the world’s largest and most powerful particle accelerator, based in Switzerland.
The business’s new low energy hot water cylinder, the EconoCylinder, reduces the amount of electricity needed to heat water by up to 40 per cent. It follows the breakthrough design of the EconoRad low energy radiator, which also achieves a similar reduction in energy use.
Over the last few years, the SME has had backing from GC Business Growth Hub, part of the Growth Company and part-funded by the European Regional Development Fund, to help develop its brand and products, secure funding and increase sales. It is now working across multiple domestic innovations to transform global energy use and energy generation.
Luke Cronshaw, director at Enviroheat, said: “Working with the Hub has enabled us to significantly improve our financial operations and attract funding, which has had a major impact on cash flow and led to faster business growth.
“They helped us to identify and appoint the marketing agency ALT to begin raising awareness of our products, as well as providing research and guidance to help the business enter new markets. We’ve benefited immensely from working with the Hub both in terms of sales and access to experts that have helped us to grow.”
Amy House, head of green technologies and services sector at the Hub, added: “As part of our work with Enviroheat, we carried out some market research in Jersey, looking at their energy market and whether there were any opportunities for Enviroheat to capitalise on.
“Enviroheat were already trading overseas with France and Europe but had missed this opportunity closer to home, as we identified a significant area for growth. Jersey has proven to be an important launchpad for the business and led to just over £20k worth of sales within their first week of trading on the island.
“The results truly are phenomenal, and this goes to show that a few hours of market research and the input of impartial experts can lead to significant growth.”
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