Digital marketing agency changes its name to celebrate the world’s greenest football club’s “historic” promotion

London based digital marketing agency, Going Up is celebrating the “historic” promotion of Forest Green Rovers from League 2 to League 1.

In recognition of the achievement, Go Up has changed its name to “Going Up”, as they continue to support their partners at Forest Green Rovers climb the ranks.

Forest Green Rovers is officially recognised by FIFA as the World’s Greenest Football Club thanks to the numerous initiatives spearheaded by chairman Dale Vince OBE. These include introducing the very first organic football pitch, creating football shirts made from recycled plastic and ground coffee, and a commitment to veganism within the club.

Going Up has supported Forest Green Rovers as their ‘Official Training Ground Partner’ since August 2021. Next season, it will be sponsoring the team’s training kit. As well as benefiting from hospitality and advertising as part of the commercial rights package, this partnership of shared values will “continue to help shape the future of the agency”.

The teams’ partnership has thus far been a catalyst for Going Up to develop their Happiness Manifesto and Green Manifesto, which have been recognised through two major award wins at the UK Company Culture Awards.

These groundbreaking initiatives regarding sustainability and wellbeing have been designed to inspire new attitudes and behaviours perfectly aligned with those of Forest Green Rovers.

Going Up’s co-founder Tom Skinner said: “To see an organisation that is so driven by its values and a sincere commitment to protecting the planet is, in itself, something to celebrate.

“To see that organisation winning, and leaving the competition in its wake, makes this feel very special. Us changing the name of our agency to celebrate their success felt like the least we could do.”

Speaking after the full-time whistle, FGR manager Rob Edwards commented: “It’s hard to put it all into words. I was emotional at the final whistle. I’m so pleased and so proud of this group.

“We’re certainly going to enjoy the moment. It’s difficult to compare winning promotion as a player and as a head coach. It’s a brilliant feeling. As a player, it’s the best times of your life, but this is certainly the proudest moment of my professional career.”

The 12-month Go Up x Forest Green partnership commences from 30 July 2022.

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