Mark Adair

'Striking' augmented reality bowling lanes roll into North Shields

North Shields based bowling brand, Gutterball Alley have transformed their bowling lanes with augmented reality technology, bringing the lanes to life.   Each of the next-gen bowling lanes features a display that projects interactive visuals as you bowl. The moving graphics add a whole new dimension to bowling as they react to bowling balls movements.

Customers can take their pick from a range of “quirky” augmented reality themes - the motion videos feature everything from flames, to water and bold patterns. Once selected, the bowling lane comes alive and adds a great visual element to the classic game.

The new bowling technology has just been implemented across all 16 lanes in their Rotary Way venue.

Further investment to the site will follow hot on the heels of the new lanes - with a new look arcade section due in the new year; as well as LED crazy golf experience; VR gaming and much more to come. 

Graeme Smith, COO, said that, “the augmented reality technology is an absolute game changer. We’re really excited to bring something new to North Shields and we’re going to continue to invest in the site – so keep your eyes peeled for further changes to come.”

The busy bowling location boasts 16 lanes, a large arcade area; mini golf; ping pong; pool; darts; a bar; a ‘Burgers & Bairns’ menu and even karaoke rooms. The venue will also play host to a range of family activities over the half term, including meet and greets with Disney Encanto’s Bruno and Mirabel.

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