Member Article

Accountancy firm launches marketing coaching

Accountancy firm Robson Laidler has launched a marketing coaching provision as part of its advisory services, making it the first professional services firm of its kind to offer a creative solution to its clients.

The firm, which has offices in Jesmond and Durham has launched this service due to a demand in its clients wanting a more holistic approach to their business strategy.

The marketing coaching will be delivered by Robson Laidler’s head of marketing Gemma Graham and will be run as one-day programme with follow up sessions covering strategic marketing planning, audience mapping, sustained competitive advance and creative tactics to help businesses reach their goals.

Gemma Graham said: “The marketing coaching is aimed at providing a seamless solution for clients who utilise our business advisory services but can also be done as a standalone project.

“We’ve been considering offering marketing coaching as part of our suite of business advisory services at Robson Laidler for some time, as when planning for growth in business, there is often demand for marketing to help fuel the business strategy.

“Expansion or diversification often means there is a need for initial and ongoing marketing advice as well as support around business development and PR. Therefore, it makes sense to bring together our marketing expertise in-house and coaching capabilities to complement our own business advisory support; helping companies to achieve their goals, remain competitive and stand out. “After the coaching session clients come away with clear marketing goals and KPIs to help them achieve results and a comprehensive marketing strategy that they can utilise in their business.”

Robson Laidler has already achieved marketing success with clients including online fashion retailer Dressmezee, money laundering consultancy Sage Consult and garage D&R Tyres.

Sue Hart general manager at Dressmezee said: “The marketing coaching service from Robson Laidler was a no-brainer for us. We were already working with our RL business coach who introduced us to Gemma as we had questions on our current marketing tactics and how these fit with our overall business goals.

Gemma was able to help us unpick this and pull together a revised marketing and PR strategy and worked alongside our current marketing assistant to execute this. Robson Laidler has also helped us break into the local media scene, helped with the recruitment of our new marketing manager and is always on hand for advice.“

Client relationship director Martin Wardle said: “We are excited about working in this way with our clients and we have already seen amazing results from those who have undertaken the marketing coaching service.

“Often business development, marketing and business strategy work hand-in-hand, and we are thrilled to be able to offer this full suite of support to the businesses we work with. It’s a natural development for Robson Laidler and a great extension to our business.”

Robson Laidler’s other business advisory services include, business planning, cashflow management, forecasting, identifying wastes, organisational reviews and assistance with funding applications.

This was posted in Bdaily's Members' News section by Robson Laidler .