Motorsport experts launch Yorkshire business to offer UK’s first green track days

A new Yorkshire business, launched by a motorsport industry expert and ex-Ginetta team member, is the first in the UK to offer businesses and motorsport enthusiasts the opportunity to have a positive impact on the environment, whilst racing sports cars around top UK and European circuits.

Hype Motorsport is the brainchild of Leeds based Ben Hyland, who has spent almost 20 years working in motorsport, and Southampton based co-founder Mike Jarvis.

The pair have invested more than £300k in the business which is now designated as ‘ClimatePositive’ thanks to carbon offsetting through SCB, the “world’s leading” low-carbon commodity company, which redresses and improves on the carbon footprint left by businesses and individuals.

Hype Motorsport will host corporate and group track days for up to 12 people, at circuits including Silverstone, Brands Hatch and Donington Park, as well as across Europe at tracks such as Spa in Belgium.

Professional instructors, including the likes of British Touring Car Championship driver Jake Hill and FIA World Endurance Championship driver Alex Brundle, have also joined the Hype Motorsport team to offer training and guidance, so drivers can push themselves to their limits.

The cars all benefit from extensive track modifications to improve performance and racing reliability, and include a BMW M2 Competition, a Porsche Cayman GTS and an Alpine A110, which all feature in performance car bible, evo’s renowned ‘Best Driver’s Cars of 2022’ list.

Ben commented: “Having spent the last two decades working in motorsport and hosting race days and track events, there has been a huge shift in the market, which has been driven by people waking up to the environmental impact of all our decisions.

“As someone who is truly passionate about motorsport, but also concerned about the future of our planet, I was keen to explore how we could improve what we do and create a superb experience for petrol-heads with a conscience.

“We want to offer a pure driving experience that doesn’t cost the Earth, so we’ve worked closely with SCB Group to develop our offering and we’re proud to feature their ClimatePositive seal of assurance.”