Eurovision contestant Sam Ryder could earn over £10,000 per Instagram post

As part of Bdaily’s latest feature week, The Business of Social Media, we look to an analysis which has revealed that Sam Ryder, the UK’s representative for Eurovision can now earn up to £10,592 per sponsored Instagram after the singer came second in this year’s Eurovision Song Contest with his song Space Man.

A new finding by odds comparison site Odds Scanner reveals that Sam Ryder’s Instagram following also grew by 146,954 in twenty four hours on Sunday after Eurovision aired. The Essex born singer, who rose to fame through TikTok, earned the highest position on the leaderboard for the UK since 1998 with his hit song Space Man.

Sam, who has close to four million followers on Instagram as of the time of writing, also earns a reported 60,427 average likes on each of his Instagram posts, contributing to the fact that he can now charge up to £10,592 per sponsored Instagram post.

A spokesperson for Odds Scanner commented on the findings: “These findings highlight the enormous influence that Sam Ryder has, not only in the UK but around the world, with a single sponsored social media post earning the singer a monumental sum of money.

“It is a testament to the hard work from Ryder and his team that he is now a household name in the UK, despite the UK’s previous negative reputation at the Eurovision Song Contest.

“Sam Ryder has been incredibly outspoken about wanting to break the stigma surrounding the UK’s lack of success at Eurovision and now he is reaping the benefits, returning from Turin with enough influence on social media to charge £10,592 per sponsored post.

“It will be fascinating to see what other opportunities now face Ryder after his success, whether that be in the form of record deals, brand collaborations or appearances. “

This particular case is emblematic of the cyclical nature of social media fame, as Sam’s following arose from TikTok, while what may become his primary source of revenue is his new-found Instagram following.

Though his presence on the former platform has been as consistent as it was prior to the Eurovision song contest, it remains to be seen whether he will refocus his efforts in light of the research presented by Odds Scanner.

Moreover, the case of Sam Ryder demonstrates how traditional media can still provide sustenance for social media, as Eurovision’s prominence on social media platforms has translated to a substantial rise in followers and potential earnings for the British singer.