Matthew Neville

Yorkshire sales and marketing agencies merge to create £3m B2B growth stimulator

Two Yorkshire founded agencies are merging to create Matter, which aims to help companies in the business-to-business sector deliver profitable business growth.

Ampli and NERVE will bring together their expertise in B2B sales and B2B marketing to create a turn-key solution for businesses looking to transform their sales growth. Ampli and NERVE will continue to operate as individual brands, as well as working jointly on clients under parent brand Matter.

Matter, which will be headquartered in Leeds, is forecasted to deliver £3m in fee income in year one, growing to £8m within five years. It will connect sales and digital marketing efforts into a continuous loop, using machine learning and exclusive AI tech, as an accelerator for growth.

The company employs 35 people but expects to double this to 70 within the next two years. The deal also sees Ampli and NERVE gain exclusivity to some of the advanced machine learning products, notably Prospect, designed by cutting edge AI tech company Third Foundation.

Ampli CEO Jason Horsman said: “We genuinely believe Matter will offer B2B clients something new and different in an overcrowded and siloed agency marketplace. So many traditional B2B marketing agencies are disconnected from the sales process and similarly many sales agencies are disconnected from the marketing effort.

“Only when you align the two and bring in next gen tech to accelerate the process will you experience rapid and sustainable B2B sales growth. We are very much looking forward to working together with NERVE to create that ‘bigger picture’.”

Michael Ward, CEO at NERVE, added: “There is a noticeable disconnect between B2B sales and marketing departments up and down the country which we’re on a mission to solve.

“By unifying our sales and marketing propositions, both with AI at their core, we’re removing waste and helping B2B organisations operate smarter, more efficiently and most importantly, more profitably.”

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