Howzat? Durham Cricket Riverside ground renamed in new naming rights deal

Durham Cricket is delighted to announce Seat Unique as the Club’s new Ground Naming Rights partner on a 3-year deal. The Riverside ground in Chester le Street will now be known as the Seat Unique Riverside with immediate effect.

Seat Unique is a premium ticketing marketplace where fans can buy official hospitality packages and premium tickets to live sports, music and cultural events. They work with clubs, venues and rights holders to help fans securely access hospitality experiences anytime and anywhere through their 24/7 online service.

Durham Cricket have been in partnership with Seat Unique since 2021 when they partnered as the Club’s Official Hospitality & Premium Ticketing Partner and having enjoyed a successful first year of working together, the two parties agreed the Ground Naming Rights partnership from May 2022.

Seat Unique’s white label website solutions are said to have “greatly improved the customer journey” for Durham Cricket fans looking to purchase premium tickets and hospitality packages for cricket and concerts in Chester le Street.

CEO and founder of Seat Unique, Robin Sherry, said: “We are delighted to be taking our partnership with Durham Cricket to the next level with this three-year commitment to stadium naming rights. “Over the next three-years, Seat Unique Riverside will host a variety of exciting domestic and international cricket fixtures, as well as concerts.

“We are thrilled to be increasing fan access to premium experiences at these unmissable events. We look forward to working with the team at Durham Cricket and welcoming fans to the Seat Unique Riverside.”

Durham Cricket sales director, Tom Seymour, added: “On behalf of the club, we are delighted to have partnered with Seat Unique as our ground naming rights partner. We have worked with Seat Unique for two seasons, completely transforming our digital processes as a club, hence further developing this relationship is fantastic news for both parties.

“Durham Cricket is an international sporting and events business so we couldn’t be happier to now be working more closely with such an innovative, exciting and fast-growing company like Seat Unique!”