Matthew Neville

Aston Villa signs “landmark partnership” with premium sportswear brand

Aston Villa has signed a multi-year partnership with premium sportswear brand Castore, supplying kits for the start of the 2022/23 season.

The agreement signifies Castore’s continued push into the “highest level of English football”, the Premier League, and is a further statement of Aston Villa’s intent to partner with premium brands who share the club’s ambitions.

Castore and Aston Villa are both aligned in terms of their future goals which include; “striving for excellence, having a clear strategic direction and adopting a challenger mentality, making the new partnership a perfect synergy”.

The new partnership sees Castore supply Villa with kits across all men’s, women’s and academy teams together with the club’s “large and passionate” fanbase in the UK and across the world. Castore’s range of exclusive Villa branded match apparel, training and leisure wear will be designed and manufactured with “ultimate performance” in mind.

The new home kit will be unveiled ahead of Villa’s pre-season tour to Australia in July, giving supporters the chance to see the kit in action ahead of the new season. Two alternative match kits to the world famous Claret and Blue will be released in the coming months.

Nicola Ibbetson, chief commercial officer at Aston Villa, said: “This is a landmark partnership for the Club, joining with an exciting British brand who understand our ambition and strategy.

“Ensuring we can provide high quality sportswear for both our players and supporters is crucial to the Club. Over the past four seasons our shirt sales have increased four-fold as our supporters around the world have reconnected with the Club and we are delighted to continue this journey with Castore. “

Pascal Lafitte, director of partnerships at Castore, added: “Aston Villa is the perfect fit for Castore due to their growth ambitions and relentless desire to innovate, on the pitch and with their partners, and we are beyond excited to be partnering with the club.”

“We can’t wait to get started with them next season and challenge each other to push the boundaries of everything we will do together.”

Castore is “excited” to have Aston Villa join their already prolific lineup of sporting teams and personalities, such as McLaren F1, England Cricket, Saracens Rugby and Sir Andy Murray.

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