Start Fitness gets in shape with the help of a new online campaign

Newcastle-based Start Fitness, one of the UK’s largest fitness retailers, has chosen local agency Glass Digital to deliver a new digital marketing campaign. Established in 1991, Start Fitness stocks an extensive selection of specialist fitness products and sportswear at affordable prices.

The brand’s huge online store offers the finest selection of fitness products anywhere on the web, while their 30,000 square-foot Newcastle megastore stocks more than 8000 items from some of the biggest names in sport. In 2021, the company was placed 17th in the Sunday Times BDO Profit Track 100 league table.

Glass Digital is a digital marketing agency based in Ouseburn, Newcastle. Founded in 2014, the agency now boasts over 30 staff and offers a full range of digital marketing services, including organic search (SEO), affiliate marketing, and paid search management, all delivered in a clear, honest, and transparent way.

The agency counts British brands Pukka Herbs and Denby Pottery among its current clients. As part of the new campaign for Start Fitness, Glass Digital will design and deliver a complete SEO campaign to develop the brand’s online presence, ensuring it remains competitive in a fast-paced digital market.

The agency’s three organic search teams will implement the latest SEO tactics, including onsite technical work, expert copywriting, and link-building tactics, to boost the brand’s rankings on search engines.

Since contracts were signed a few weeks ago, Glass Digital has kickstarted their outreach campaign by building links to Start Fitness on sites such as Metro, My Celebrity Life, and Toddle About.

The agency is also working to resolve technical issues on the site and has already started working on content creation for the brand’s transactional pages, both of which will help improve Start’s visibility in the Google search results.

Jen Macdonald, Head of Marketing at Glass Digital, said, “as a Newcastle-based agency, it’s always wonderful to partner with other local businesses. Over the past decades, Start Fitness has grown into a major national presence, so it’s really exciting to know that we’ll be helping push the brand even further forward as they expand.

“Their site has so much potential and I’m really looking forward to seeing our campaign start to drive results. We also have quite a few fitness enthusiasts here on the staff, so all in all, it’s a perfect match!”